[1]
Karimah, A. and Rahayu, Y.S. 2024. The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang. Jurnal Ekonomi, Bisnis & Entrepreneurship. 18, 2 (Dec. 2024), 296–313. DOI:https://doi.org/10.55208/9j9zzs98.