Karimah, A., & Rahayu, Y. S. (2024). The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang. Jurnal Ekonomi, Bisnis & Entrepreneurship, 18(2), 296-313. https://doi.org/10.55208/9j9zzs98