Farhan, F., Khoirunnisa, A. N., & Zalzalah, G. G. (2026). Impact of E-Service Quality, E-Word-Of-Mouth, and Subjective Norms on Purchase Intentions in The Tiktok Shop: A Study in Yogyakarta. Jurnal Ekonomi, Bisnis & Entrepreneurship, 20(1), 1-15. https://doi.org/10.55208/jebe.v20.i1.01