KARIMAH, Atiyystul; RAHAYU, Yayuk Sri. The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang. Jurnal Ekonomi, Bisnis & Entrepreneurship, [S. l.], v. 18, n. 2, p. 296–313, 2024. DOI: 10.55208/9j9zzs98. Disponível em: https://jebe.stiepas.org/index.php/jebe/article/view/1. Acesso em: 7 oct. 2026.