ANSHORI, Rofiul. The Influence of Electronic Word of Mouth (e-WOM), Scholarship Programs and Content Marketing on the Decision to Study at Darul ‘Ulum Islamic University, Lamongan Through Brand Image as an Intervening Variable. Jurnal Ekonomi, Bisnis & Entrepreneurship, [S. l.], v. 19, n. 2, p. 124–139, 2025. DOI: 10.55208/jebe.v19i2.01. Disponível em: https://jebe.stiepas.org/index.php/jebe/article/view/408. Acesso em: 7 oct. 2026.