Karimah, Atiyystul, and Yayuk Sri Rahayu. 2024. “The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang”. Jurnal Ekonomi, Bisnis & Entrepreneurship 18 (2): 296-313. https://doi.org/10.55208/9j9zzs98.