Business Network Analysis of Gurilem Crackers MSMEs In Cililin Sub-District, West Bandung Regency
DOI:
https://doi.org/10.55208/ckkja179Keywords:
MSMEs, Business Networks, Production, Marketing and FinanceAbstract
In order to mitigate the elevated unemployment rate in Indonesia, the community must investigate other business prospects, such as small and medium-sized enterprises (SMEs), exemplified by Gurilem Crackers. Gurilem Crackers, a small and medium-sized enterprise (SME), possesses a robust and established infrastructure encompassing business networks, production methods, marketing strategies, and financial resources. These elements contribute to the improvement of firm productivity and market competitiveness. The data gathering method employed is descriptive qualitative, including interviews and observations. This study examines the business network, production processes, marketing tactics, and finances of Gurilem Crackers SME, which Mang Teten owns in the Bongas hamlet. The research findings suggest that Mang Teten's company utilizes business networking by collaborating with Gurilem cracker suppliers, employs essential production tools, relies exclusively on word of mouth for Gurilem Cracker marketing, and achieves a monthly profit of Rp—1,236,000.00 with a profit margin of 8.9%.
References
Alhidayatullah, A., Amal, M. K., Kartini, T., & Sudarma, A. (2022). Business Model Innovation Through MSME Sister Business. International Journal of Law Policy and Governance, 1(2), 69–77. https://doi.org/10.54099/ijlpg.v1i2.422
Aliyu, R. M., Ahmad, T. S. B. T., Nordin, N. B., & Abdullahi, I. M. (2019). The Analysis of Social Network on Business Performance of Women: The Mediating Role of Innovation. International Journal of Academic Research in Economics and Management Sciences, 8(1). https://doi.org/10.6007/IJAREMS/v8-i1/5589
Assaad, R., & El-adaway, I. H. (2020). Enhancing the Knowledge of Construction Business Failure: A Social Network Analysis Approach. Journal of Construction Engineering and Management, 146(6). https://doi.org/10.1061/(ASCE)CO.1943-7862.0001831
Buchnea, E., & Elsahn, Z. (2022). Historical social network analysis: Advancing new directions for international business research. International Business Review, 31(5), 101990. https://doi.org/10.1016/j.ibusrev.2022.101990
Dambiski Gomes de Carvalho, G., Resende, L. M. M. de, Pontes, J., Gomes de Carvalho, H., & Mendes Betim, L. (2021). Innovation and Management in MSMEs: A Literature Review of Highly Cited Papers. SAGE Open, 11(4), 215824402110525. https://doi.org/10.1177/21582440211052555
Das, M., Rangarajan, K., & Dutta, G. (2021). Network and government intervention influencing sustainability and business growth of SMEs: a study with Indian MSMEs. International Journal of Enterprise Network Management, 12(2), 131. https://doi.org/10.1504/IJENM.2021.116436
Fatimah, F., Djazuli, A., & Fauzi, F. (2021). Micro, small, and medium enterprises (MSMEs): The emerging market analysis. Accounting, 7(7), 1521–1528. https://doi.org/10.5267/j.ac.2021.5.019
Kurt, Y., & Kurt, M. (2020). Social network analysis in international business research: An assessment of the current state of play and future research directions. International Business Review, 29(2), 101633. https://doi.org/10.1016/j.ibusrev.2019.101633
Martia, D. Y., Prasetya, B., Wahyuni, M., & Kartika, V. S. (2021). Marketing Network System Analysis of Relief Craft MSMEs. https://doi.org/10.2991/aer.k.211106.109
MUAFI, M. (2020). A Nexus among Strategic Orientation, Social Network, Knowledge Sharing, Organizational Innovation, and MSMEs Performance. The Journal of Asian Finance, Economics and Business, 7(6), 327–338. https://doi.org/10.13106/jafeb.2020.vol7.no6.327
Prabowo, N. (2021). Social Network Analysis for User Interaction Analysis on Social Media Regarding E-Commerce Business. IJIIS: International Journal of Informatics and Information Systems, 4(2), 95–102. https://doi.org/10.47738/ijiis.v4i2.106
Rachmawati, R., Sawitri, S., Musdalifah, M., & Prasetyaningtyas, W. (2022). Analysis of Batik MSME Business Growth in the Covid-19 Pandemic. Research Horizon, 2(1), 270–282. https://doi.org/10.54518/rh.2.1.2022.270-282
Stergiopoulos, G., Dedousis, P., & Gritzalis, D. (2020). Automatic network restructuring and risk mitigation through business process asset dependency analysis. Computers & Security, 96, 101869. https://doi.org/10.1016/j.cose.2020.101869
Tarigan, E. S., & Mawardi, W. (2024). Utilization Of Big Data In Business Analysis In Micro, Small And Medium Enterprises (MSME) In Order To Increase The Scale Of Economic Business In The Sumatra Region. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(1). https://doi.org/10.37676/ekombis.v12i1.5096
Widjajanti, K., & Sugiyanto, E. K. (2024). Competitiveness Improvement Strategies of Msme Blora Batik: Analytic Network Process Approach. International Journal of Professional Business Review, 9(1), e03381. https://doi.org/10.26668/businessreview/2024.v9i1.3381
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Andi Sutisna, Resya Dwi Marselina, Pramia Andriana Putri (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
