The Influence of Product Attributes and Price Perceptions on Aqua Purchasing Decisions in East Surabaya
DOI:
https://doi.org/10.55208/3wa90y59Keywords:
Price Perception, Product Attributes, Purchase DecisionAbstract
This study investigates the impact of product features and pricing perceptions on purchasing decisions for Aqua in East Surabaya. The study was performed on Aqua consumers in the area, with a sample of 96 respondents chosen through a purposive sampling method. Data collection was conducted using an online questionnaire disseminated through Google Forms. The results indicate that product characteristics significantly impact consumer buying choices. Elements such as packaging design, product quality, and brand reputation substantially influence consumer preferences in the selection of Aqua. Moreover, price perception exerts a substantial and important influence on purchasing decisions. Consumers typically evaluate price equity, affordability, and perceived worth when making decisions. The research emphasizes that product features and pricing perceptions influence Aqua's purchasing decisions in East Surabaya. These findings offer significant insights for organizations in the bottled water sector to refine their marketing strategies by prioritizing enhancements in product qualities and refining pricing methods to meet customer expectations.
References
Alatas, H., Karyatun, S., & Digdowiseiso, K. (2023). The Influence of Product Quality, Price Perception, and Promotion on The Purchase Decision of Aqua Brand Drinking Water in The Jakarta Area Final Project. Jurnal Syntax admiration, 4(4), 517-530.
Budhathoki, M., Campbell, D., Belton, B., Newton, R., Li, S., Zhang, W., & Little, D. (2022). Factors influencing consumption behaviour towards aquatic food among Asian consumers: a systematic scoping review. Foods, 11(24), 4043.
Dai, Y., Yuan, Y. M., Yuan, Y., Zhou, Z., & Zhang, H. (2022). Factors influencing Chinese consumer attitudes on the safety of aquatic products. Journal of the World Aquaculture Society, 53(1), 47-59.
Hossain, A., Nielsen, M., & Islam, A. S. (2024). Consumer preferences and willingness to pay for quality attributes of farmed fish in Bangladesh: A logit regression and a hedonic price analysis. Aquaculture Economics & Management, 28(2), 262-280.
Irfan, S., Halik, A., & Panjaitan, F. A. B. K. (2022). Analysis of the Influence of Product Quality and Price Perceptions on the Purchase Decision of Orthopedic Implant Products (Kangli) Through Consumer Trust as Intervening Variables in Pt. Java Almeda Mandiri in Surabaya, 6(1), 27-34.
Juhana, D. (2023). Mediating Effect of Comfortable and Durability, Feature and Aesthetic and Reliability of Product on Price and Product Purchase Decision: Study at One Retail Company in Bandung. Acman: Accounting and Management Journal, 3(2), 179 –. https://doi.org/10.55208/aj.v3i2.95
Kusumah, F. M., & Permana, D. (2023). Analysis of Green Product and Green Advertising on Purchase Decision of Aqua Products Mediated by Green Trust. International Journal of Innovative Science and Research Technology, 8(2), 874-881.
Lawley, M., Birch, D., & Dean, D. (2021). Toward a quality framework: exploring consumer perceptions of barramundi. Journal of International Food & Agribusiness Marketing, 33(1), 69-83.
Mahmud, A. (2021). The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction. Jurnal Manajemen Bisnis, 8(2), 382-396.
Meng, T., Wang, C., Florkowski, W. J., & Yang, Z. (2023). Determinants of urban consumer expenditure on aquatic products in Shanghai, China. Aquaculture Economics & Management, 27(1), 1-24.
Nurcholidah, L., & Sulaeman, M. M. (2021). Comparative Consumer Perceptions To Purchase Decisions Of Drinking Water In Packed Brand Le Mineral And Aqua In Tikung, Lamongan Regency. JHSS (Journal of Humanities And Social Studies), 5(3), 268-271.
Onozaka, Y., Honkanen, P., & Altintzoglou, T. (2023). Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan. Food Policy, 117, 102452.
Rahayu, N. P., Rahman, R. S., Manik, E., Arisandy, J., & Sidharta, I. (2023, May). Customer Satisfaction: The Rules of Mediating Effect of Price and Service Quality, A Perspective from Local Tourists. In International Conference of Economics, Business, and Entrepreneur (ICEBE 2022) (pp. 257-266). Atlantis Press.
Saktiawan, P. D., & Harsono, S. (2021). The Effect of Performance, Price Perception, Brand Image, and Brand Association on Purchase Decision of Honda CBR150R in Surabaya. Philippine Social Science Journal, 4(1), 97-107.
Wibowo, A., & Teguh Santoso, J. (2024). Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions. International Journal of Supply and Operations Management, 11(1), 83-99.
Xu, H., Wu, T., Budhathoki, M., Fang, D. S., Zhang, W., & Wang, X. (2024). Consumption Patterns and Willingness to Pay for Sustainable Aquatic Food in China. Foods, 13(15), 2435.
Yuliantie, E. (2021). Effect Of Product Quality, Price Perception, And Promotion On Purchase Decisions At Pand's Muslim Department Store. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(2), 176-188.
Downloads
Additional Files
Published
Issue
Section
License
Copyright (c) 2025 Fadilla Mulyasari, Siti Aminah (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
